SHORT STORY.
NADIA JELITA JEWELRY
Balinese Gold & Silver Manufacture
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Artifacts in the form of silver handicrafts existed in 1915 in my village, Celuk, Sukawati. And in the 1950s and 1990s, it became the most important record because Celuk Village was able to make Bali proud with jewelry made of silver and became the main livelihood for most families from Celuk Village, Sukawati.
NADIA JELITA JEWELRY
CULTURE / HERITAGE
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To preserve the culture/heritage from the ancestors to keep the silver jewelry and silver work traditions. My father made a silver jewelry shop called Nadia’s art shop, to help silver craftsmen promote their work to tourists who vacation in Bali, where the traditional process and concept with handmade is still maintained to make silver jewelry until now.
NADIA JELITA JEWELRY
THE STARTS OF NADIA JELITA
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Then in 2020 when the COVID-19 virus spread and PPKM was held in Indonesia, especially in Bali, everyone was doing self-locking in their homes where offline businesses could not operate, especially Nadia’s Silver which was engaged in the tourism sector. Guests from outside Bali cannot come because the airport is closed.
Due to the absence of customers coming, Nadia Jelita began to be built where the direction shifted to an online business that sells silver jewelry, starting from domestic shipping to now international shipping.
